Reebok Launches the GOAL collection in association with the John Abraham-Bipasha Basu starrer
03 Dec 2007
New Delhi: Global sportswear brand, Reebok, today unveiled its Goal collection, showcased in the soccer based movie Goal starring John Abraham, Bipasha Basu, Arshad Warsi and Boman Irani. The new range consists of soccer apparel, footwear and accessories, to position itself as the first mover in a soccer-inspired sports lifestyle.
Reebok, which started its operations in India in 1995, expects soccer to snowball into “the next big trend.”
Targeted at the youth, Reebok''s Goal collection is a fusion of sports and lifestyle and is targeted at a growing, globally sports and fashion conscious Indian market that is ready to experiment with style, concepts and ethos in what they wear and how they look.
“We are extremely delighted to launch the new Goal range,” said Shamim Sajid, director, marketing, Reebok India. “Our relationship with Goal is more of a partnership than a sponsorship and also aims at the same objective — promotion of soccer and generating interest towards other sports in a cricket crazy nation. Since our Goal collection is a sporty and fashionable range targeting the youth; we envisage that it will create huge appeal and pave the way for more of sports inspired lifestyle collections. For the RBK Goal collection promotion we are looking at television, outdoor, retail activation among other activities."
through the Goal collection, customers will get to see Reebok''s new range of apparel and sports shoes sported by the star cast that was launched in November along with the movie. The key highlight of the Reebok''s Goal collection is the Goal trainer, a high performance yet stylised shoe which can be worn by anyone practicing soccer or anyone who simply loves to wear a sporty look.
Also showcased is the Sprint Fit Trainer with inbuilt technologies like DMX foam to enhance performance. DMX Foam provides added cushioning to the athlete''s foot and helps enhance comfort and performance. Also prevalent in the movie is the Goal apparel comprising of club jackets, long sleeved tees, polos and lots more for men, women and kids. The Goal footwear starts at approximately Rs3,400 and the Goal apparel is available from Rs999 onwards at all Reebok flagship stores across India.
With the launch of the new range, Reebok says it brings the onscreen drama of the movie Goal closer and makes the feel of the game much more real through its RBK Goal collection, worn throughout the movie by Abraham, Warsi, Irani and Bipasha.
