Actress Amrita Rao to promote Vivel shmpoos

Actor Amrita Rao, the brand ambassador for ITC's Vivel shampoos announced the VivelWOW (Women on Wednesdays) campaign in Ahmedabad last week.

As part of this initiative by Vivel, Rao made an appearance in the city's hot-spot, Himalaya Mall.

Sandeep Kaul, CEO, personal care products business, ITC Limited, said, ''We take pride in announcing VivelWOW, an initiative to build a strong emotional bond with our consumers. Our focus has always been to make women feel special and this campaign is a step ahead to come closer to them and bring alive our brand proposition of Khoobsurti bas mein, duniya kadmo mein.  The success of the brand today is the result of acceptance and trust by millions of very special women consumers.''

Women can now simply let their hair down, and have a special day at the movies! With VivelW.O.W. - Women on Wednesdays, every woman who walks into Fun Cinemas and Big Cinemas on Wednesdays can avail discounts on her movie ticket and have a spell of fun and excitement like never before. From angels to live proposals - it is all happening there!

Taking this experience a step higher is vivelwow.com  - a space on the internet where women can come together to share gossip, discuss films, beauty, and read about what others have to say. Not only can women win loads of exciting prizes for chatting with friends here but also get a once in a lifetime opportunity to meet with one of their favorite stars.