labels: marketing - general, e-business
31% through word of mouth news
08 August 2006

Why do you shop on a particular website?

  • 62% of Online shoppers shop on a particular site for its good reputation,
  • 51% as they perceive it as safe
  • 46% as it is a "known brand"
  • 44% for its better payment options
  • 42% for its better delivery options
  • 39% for its Variety
  • 36% for its assurance of quality of products
  • 35% for its prompt customer service, and
  • 18% because of word of mouth endorsement

Important Features whilst shopping online:

  • 62% of online shoppers believe that ''close up product images'' is an important feature whilst shopping online,
  • 52% believe that ''consumer reviews'' are important,
  • 51% believe that ''a search function'' is important
  • 48% of online shoppers believe that ''product reviews'' are important,
  • 30% believe that ''Catalog Quick Order'' is an important feature whilst shopping online and
  • 23% of online shoppers believe that ''toll free number'' is an important feature whilst shopping online.

Comparison of products and services across websites:

  • 31% of the online shoppers Compare Products and Services ''all the time'' across different websites
  • 25% of the online shoppers Compare Products and Services ''occasionally''
  • 31% of the online shoppers Compare Products and Services ''as per product/service'' and
  • 13% of the online shoppers just buy from a specific website

Do you recommend products and services?

  • 93% of the online shoppers would recommend online shopping

Do you recommend online shopping products & services – by frequency?

  • 20% of the online shoppers Recommend Products and Services ''very frequently'',
  • 46% recommend ''Frequently'',
  • 26% recommend ''Neither frequently nor infrequently'' and
  • 5% ''Infrequently''

Recommendations – by category

  • 54% online shoppers recommend electronic gadgets
  • 45% online shoppers recommend consumer electronics
  • 40% online shoppers recommend books
  • 37% online shoppers recommend apparel
  • 37% online shoppers recommend railway tickets
  • 33% online shoppers recommended airline tickets
  • 33% online shoppers recommend apparel accessories
  • 28% online shoppers recommend Gifts
  • 25% recommend Music
  • 25% online shoppers recommend home appliances
  • 22% online shoppers recommend movies
  • 18% online shoppers recommend hotel booking
  • 17% online shoppers recommend movie tickets
  • 16% online shoppers recommend magazines
  • 15% online shoppers recommend beauty products
  • 15% online shoppers recommend jewellery
  • 15% online shoppers recommend health and fitness products
  • 15% online shoppers recommend home tools and products
  • 12% online shoppers recommend apparel gift certificates
  • 9% online shoppers recommend toys and
  • 7% online shoppers recommend sporting goods

 

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31% through word of mouth