Western Union Financial Services Inc, today announced
a three year contract with sports broadcaster ESPN STAR
Sports to sponsor two premier hockey league teams
Sher-e-Jalandhar and Chandigarh Dynamos at the
Premier Hockey League (PHL). The league series are currently
being played out at Hyderabad''s state-of-the-art, floodlit
is a collaboration between the IHF, ESPN STAR Sports and
Leisure Sports Management (LSM) with total prize money
of Rs 71 lakh. ESPN STAR Sports is marketing, producing
and broadcasting PHL for the next ten years.
on the occasion, Rajiv Garodia, regional marketing manager,
South Asia, Western Union, said, "Through this sponsorship
of the Punjab hockey teams, we endeavour to create awareness
and encourage the game among the Indians all over the
country and lift the profile of the Punjabis in the game
to even greater heights."
Verma, director, corporate communications and event management
group, ESPN Software India Pvt. Ltd., said, "The
high scoring exciting matches are bound to attract more
crowds to PHL as we go along. Judging from the first year''s
response, we are confident that the PHL will become the
most awaited event in India''s sports calendar."
Union is launching a national-level marketing multimedia
campaign, comprising press, television and merchandising,
to promote the two teams.
Union recently conducted a ''Live Money Transfer'' from
Italy to the Golden Temple in Amritsar to demonstrate
the speed and ease with which money can be transferred
from anywhere in the world.
will offer. The winner of the Tier I will take home Rs.
30 lakh while the runners up will carry Rs 10 lakh. The
winner of Tier II will get
Rs 4 lakh while the runner up will receive Rs 2.5 lakh.
Allocation of above prizes between players and the respective
associations shall be specified by IHF.