Sasi Advertising launches advertising academy

Chennai: The Coimbatore-headquartered Sasi Advertising, one of south India''a leading advertising agencies, has launched Sasi Academy for Advertising Research and Communication devoted to advertising training and education.

The academy, located at Coimbatore, will focus on two areas of advertising training — creating a skilled talent pool and the re-orienting advertising professionals to suit changing trends of the industry.

Says R. Swaminathan, managing director, Sasi Advertising and the Sasi Academy, "The advertising industry is growing manifold every year and the challenges posed by the entry of multi-national companies and stiff competition have to be tackled head-on. Hence, the need for qualified and skilled manpower."