Chennai: Natalia, one of India's first ladies western wear, has launched its Flock and Sand blasted denim collections. The striking feature of the new range is the rich opulence in colour scheme with red tones in combination with the indispensable ultravoir.
Natalia is the retail arm of SM Apparels, a city-based garment exports unit, and the brand is targeted at upwardly mobile Indian women in the age group 18-40 years.
''This soft textured denim makes for a ravishing indispensable sandblasted Jacket and Jean ensemble. The line also boasts of an object d'art where the floral pattern magically appears out of denim for that chic, soft-worn classic look that has so much character,'' says Natalia vice-president G Shankaranarayanan.
Natalia, a premium women's wear brand, was launched in Chennai in 2000. Natalia's collections include a range of formal, semi-formal and occasional wear. Natalia Woman's Wear is a blend of comfort and a look of refined elegance, targeted at the young woman. The garments are created from the best of imported fabrics and available in the snazziest of cuts and comfortable fits.
Natalia was launched in Chennai through their exclusive outlet. Today, Natalia's collection is available at the Ebony Chain Stores in Amritsar, Chennai, Chandigarh, Faridabad, Noida, Ludhiana, Jalandhar, South Delhi and West Delhi; PCH The Mall: Bangalore; Hi-Style: Chennai, Anna Nagar and Nungambakkam, and at all Natalia's franchised outlets in Bangalore, Bhubaneswar, Coimbatore, Chennai and Delhi.