Sony launches new Bravia series of LCD Televisions

Kochi: Sony India has launched a new range of its 'Bravia' LCD televisions in India, withy prices starting at Rs17,900 and goes up Rs29,900.

LCD televisions are turning out to be one of the fastest growing market for LCD television in the world.

Sony India's hopes are riding on this new line of televisions to achieve its targeted business turnover of Rs,4000 crore this fiscal. (See: Sony launches new LCD TVs, aims for Rs4000 crore turnover

Last year, Sony clocked Rs3,000 crore in terms of turnover, and is planning on sales of around three lakh new models this year on a pan-India level. The company is optimistic of retailing around 10,000 units in Kerala during the Onam festival season alone, according to Sony India managing director Masaru Tamagawa, who was speaking to a gathering of media persons.

Tamagawa said that Sony has targeted a sales turnover of Rs75 crore during Onam', against last year's Rs50 crore, anticipating a 52 per cent growth. He said that the company's business is growing at 41 per cent as per data for the last quarter of Apr-June 2008 as against last year, which allays their fears about inflation and recession while pursuing higher sales targets this year.

The market in India for LCD televisions is growing exponentially according to the company, and it launch of this new range of televisions coincides with the ongoing Olympic Games, which are seen to be a driver of television purchases globally. Tamagawa said that India was the fastest growing market for LCD television in the world.

The television provides high quality images, along with powerful side speakers for a complete entertainment experience, and is available in three models. The Series T model is designed specially for the Indian market, based on consumer research undertaken last year.

Tamagawa also flagged off a roadshow to better market the Bravia series across 150 towns in Kerala.