labels: rn group, advertising/branding
MNC monopoly in sanitary napkins to end, claims Camasnews
Our Corporate Bureau
07 January 2003

New Delhi: Classic, part of the RN Group of companies, has launched Camas sanitary napkins. The company, in a press release, said Camas is at an entirely different level from the current offerings by other companies. “It is specially designed for the Indian consumer; it is produced after the work of over a decade of research.”

The production of Camas is done in one-of-its-kind fully automated plant, where the product is untouched right from production to packaging and distribution. The production is verified by an automated quality verification system.

The quality products have been appreciated and endorsed by customers worldwide. The company is already exporting to Western Europe, the Middle East and the US. Camas comes out with products catering to all segments of Indian society. It is available in three variants: ultra-thin with wings, slim with wings and regular. A pack of ultra thin napkin is priced at Rs 54, while slim with wings and regular variants are available at Rs 50 and Rs 23, respectively. Compared to Classic, the other products in the category are much more expensive.

Says a company official: “Classic has always offered superior quality products to the consumers. Camas is yet another quality product of the company, produced on fully automatic production line with international standards in stringent hygienic conditions. The product is an outcome of extensive scientific research carried out by our experts over the last few years.”

Camas will be available across the country, utilising the company’s strong distribution network. The launch is backed by major television and print advertising campaigns.

The RN Group has been catering to the personal hygiene and grooming segment since 1987. The other popular well-accepted products of Classic include toothbrushes, hairbrushes, shaving brushes, nail cutters, dental floss and premium socks. The company produces quality international quality products at a very comfortable price for Indian consumers.

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MNC monopoly in sanitary napkins to end, claims Camas