The Films Division of India today announced the launch
of its revamped website developed by Recreate Solutions,
a London-based premier IT services company, with a major
development centre in Mumbai.
Recreate Solutions co-founder and president Rajendra Parmar:
"It was most satisfying to complete this challenging
task within a month. We are very pleased for this opportunity
to preserve our cinematic history and talent by the adoption
of the latest technology for future generations."
new Films Division website has over 220 hours of video
and audio from over 700 movies with a searchable database.
In the next phase, the functionality of the website will
be extended to make it more business oriented. Recreate
Solutions is also helping the Films Division in developing
the marketing strategy for the website.
Films Division of India director (administration) Sanjaya
Pattanayaka: "Recreate Solutions deserves our congratulations
certainly. The new website is extremely user-friendly
and offers an opportunity to audiences all around the
world to experience the rich cultural heritage of India
and also the facilities offered by the Films Division."
the pilot project comprising of 220 hours of VDO, the
Films Division judiciously selected over 700 movies averaging
a frame length of 20 minutes per movie clip. These VDO
assets are encoded in two different baud rates
56 and 128 KBPS in Windows and Real formats for the dial-up
and high-speed connection, respectively. The site is hosted
on a server abroad with a 256 KBPS dedicated link and
can have at least 20 simultaneous users logged on to the
site. The search engine gives the surfer a choice of category,
year of production, director and titles of the clip.
website also introduces to the audience the offerings
of the Films Division like the media lab, the equipment
and infrastructure available such as premises and sets
for film shoots. There is also information given on tendering
procedures and provisions made for press releases to be
featured. The architecture is open and flexible but not
vulnerable to cyber attacks. It can also be extended to
become an intranet and/or an extranet.
Films Division had floated a tender to digitise, encode,
edit, clean up, achieve quality enhancement and hosting
of 220 hours of VDO and audio, which also involved redesigning
the existing website to make it more user-friendly and
provide an enhanced viewing experience of the rich VDO
assets shot over the years.
number of companies including Recreate Solutions made
a bid for the tender. The due-diligence carried out by
a team comprising technocrats and managers from the Films
Division, firmed up their decision. Finally they chose
to go with Recreate Solutions based on its experience,
impressive client lists, advanced DML (digital media laboratory)
and the track record of the co-founders in their professional
task was to device a plan, workflow and even ensure the
security of the collateral material while it transited
between the two offices. Recreate also had to give an
undertaking that these assets will not be duplicated and
a digitised copy will not be retained. The entire project
was executed at Mumbai and a separate team was set up
to meet with the challenges of delivery as Recreate had
less than a month to deliver.
Solutions is a London-based company, with a major development
centre in Mumbai. The Recreate Solutions mission is to
help its clients unlock the competitive advantages inherent
in rich media-enabled information systems by deploying
them strategically across diverse application areas such
as e-learning, portal development, information visualisation,
enterprise communications and interactive television.
Solutions has skills in DVB, MHP and in Java TV applications
and is working with major development platforms such as
Mediahighway and OpenTV. Digital TV giant Canal+Technologies
has appointed Recreate Solutions as its representative
in India for the Indian pay TV and DTH scenarios. Recreate
Solutions has also been mandated to develop interactive
TV applications for Canal+Technologies for the latter''s
Films Division of India was established in 1948. For the
past 50 years, the organisation has maintained a record
of Indian history on celluloid. Nothing less than a mega-film
on the film making process in India, The Films Division
holds 8,000 titles on documentaries, short films and animated
films in its archives. These films range from events of
socio-cultural importance to political events.
is the main film-medium organisation of the Indian government
and is well equipped with trained personnel, cameras,
recording and editing facilities. This infrastructure
is put to use to assist in-house as well as freelance
filmmakers and producers. The Films Division has, within
its archives, a recorded legacy of our glorious past.
With the infrastructure available, it is not merely a
storehouse of this legacy, but also an active and evolving
participant in creating the legacy on an ongoing basis.