R K Swamy passes away

Chennai: R K Swamy, chairman, RK Swamy BBDO Advertising, died here after a brief illness. He was 80 and is survived by his wife, two sons and four daughters.

Swamy was acknowledged as one of the prime movers of the advertising industry and his mentoring and encouragement provided opportunities for people to grow under his guidance.

He fashioned and influenced the development of two leading agencies in the country. The first part of his career was devoted to the development of JWT/HTA. And, when 50 years old, he promoted RK Swamy Advertising Associates, based in Chennai.

The agency he started grew to be among the top 10 agencies in India in the first five years of its operations. He is also credited with developing Chennai as one of the key advertisement centres in the country.