Delhi: Weekender Kids, the most popular kids brand
in India from Personality Ltd, has announced an exciting
promotion on its Disney Merchandise at all its exclusive
outlets across the country.
this promotion, a customer who purchases any Disney merchandise
will be eligible to participate for the Disney Fashion
Show being held at Mumbai and walk away with exciting
prizes. The promotion is being held at all Weekender Kids
outlets till 8 April 2003.
Personality Ltd CEO and President Govind Mirchandani:
Since the launch of Toonworld, our retail concept
featuring the popular Toon characters, we have had an
overwhelming response from our customers. Disney merchandise
featuring Mickey Mouse, Donald Duck, Goofy are the favourite
among our customers. This promotion will provide an opportunity
for the kids to showcase their talent by associating themselves
with their favourite Toon character. We believe that this
would provide an enjoyable experience for both the parents
and the kids.
this promotion, a customer will complete an entry form
and drop it at Weekender store before 8 April. The selected
participants will be short-listed for a local fashion
show and eight winners across will then be flown to Mumbai
from each city for the Disney Cool Kids Fashion Show on
25 April. The lucky kids will get an opportunity to walk
on the ramp and showcase the 2003 Disney Spring Summer
Boxes for completed entry forms are available at all Weekender
outlets Personality Limited is a division of Gokaldas
Images Ltd, one of Indias largest apparel manufacturing,
marketing and retail organisations.
Kids, launched in 1992 is an exclusive kidswear brand
targeted at two-12-year-olds. The brand offers trendy
kidswear and is currently available across the country
in over 40 exclusive stores and premier multi-brand outlets.
Toonworld is a retail concept launched in October 2002
and targeted at boys and girls between two and 12 years
and consists of apparel and accessories featuring popular
cartoon characters such as Tom & Jerry, Mickey &
Minnie, Bugs & Daffy and Donald & Daisy.
Toonworld apparel and accessories are available at Toonworld
corners in all Weekender stores, premier departmental
stores such as Shoppers Stop, Pantaloons, Ebony and Pyramid
and leading multi-brand outlets. The company sells approximately
1 million Weekender and Weekender Kids garments a year
valued at Rs 40 crore.