Pepsi’s new brand ambassadors: Ranbir and Deepika

12 Feb 2008

1
Chennai: Pepsi has got itself two new, fresh and young faces from Bollywood, Ranbir Kapoor and Deepika Padukone, as its brand ambassadors.
  
The two would be visible alongside Shah Rukh Khan in Pepsi's first campaign of 2008, according to a company release.
  
Pepsi's brand ambassadorial team  consists of Bollywood's mega film stars Shah Rukh Khan and John Abraham, and leading cricketers Mahendra Singh Dhoni, Yuvraj Singh, Sreesanth and Robin Uthappa. Each ambassador personifies Pepsi's youth appeal, exemplifying the characteristic dynamism attached with the brand. They not only possess a great aspirational value with the youth but also mirror the dreams of millions.
  
Pepsi's advertising relies heavily on iconic stars such as Shah Rukh, Aishwarya and Sachin for its marketing. The company's new advertising would break soon, says the company, unleashing 360 degree activation from the brand.
  
The creative minds behind the commercial were Agnello Dias and Soumitra Karnik from JWT.  The television commercial (TVC) had been directed by Abhinay Deo from Ramesh Deo Productions.

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more