labels: marico industries, advertising/branding
Marico Industries launches Parachute Shampoo in APnews
Our Corporate Bureau
31 January 2004

Hyderabad: Marico Industries, makers of household brands like Parachute, Mediker, Saffola and Revive has launched the all new Parachute shampoo in Andhra Pradesh.

According to the company, Parachute shampoo offers the benefits of ingredients like coconut milk, almonds and hibiscus. While coconut milk nourishes the hair and acts as a conditioner leaving the hair soft, silky and easy to manage, almonds are rich in proteins and have high nutritive content. Hibiscus extracts help maintain a healthy looking scalp and gives hair a glossy sheen.

According to R Rajesh, marketing manager, Marico, "The shampoo contains a truly revolutionary combination of ingredients that promote healthy hair."

Parachute shampoo comes in two variants; Parachute Extra Cleansing shampoo, a peach coloured floral scented shampoo designed to clean hair thoroughly and Parachute Extra Conditioning shampoo, a white variant with a coco-almond fragrance especially formulated to make hair soft and silky.

Parachute shampoo is available in 'mini bottles' which are easy to use and convenient to store in two different sizes priced at Rs. 2 and Rs. 1. It also comes in 100 ml pack priced at Rs 45.

The company has released the advertising campaign for the new Parachute shampoo in all major Telegu television channels and publications.

 


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Marico Industries launches Parachute Shampoo in AP