Emirates hands over media, digital duties to Mudra Group

Mudra Group's arms, Mudra West and Tribal DBB have won the creative and digital duties of Dubai-based Emirates Airlines respectively.

The account was won following a multi-agency pitch called by the airline and will be handled out of Mumbai.

It was an integrated pitch effort from Tribal DDB and Mudra West and the two will work together in expanding the brand's presence in the country.

Ogilvy India was the incumbent agency on the business.

Mudra West is the part of Mudra India, the branding and communication solutions provider while Tribal DBB is the full service creative digital agency which offers end-to-end digital branding solutions.