labels: lacoste, textiles, advertising/branding
Lacoste launches Pour Homme, an exclusive fragrance for mennews
Our Corporate Bureau
16 January 2003

Mumbai: MKP Distributors has launched Lacoste Pour Homme, an exclusive fragrance for men.

Lacoste Pour Homme is a new fragrance for men from the ultimate snappy-dresser Lacoste. Emblazoned with an all-new silver-grey crocodile logo, this crocodile is ready to steal the spotlight.

Lacoste Pour Homme is available as eau de toilette and is priced attractively at Rs 1,850 for 50ml and Rs 2,475 for 100ml.

In collaboration with Europe's most respected packaging guru, Thierry De Baschmakoff, Lacoste has commissioned a modern fragrance classic. The design for Lacoste's Pour Homme is a contemporary fusion of gleaming, metallic finish and timeless glass.

The bottle styling has a refined and elegant expression of masculinity that captures the spirit of the Lacoste attitude. In the spirit of this elegant attitude, Lacoste Pour Homme is fresh with a sophisticated edge.

Says Paresh G, brand manager, Lacoste, MKP Distributors: ''Lacoste Pour Homme is designed for the man who brings his sporting attitude to everything he does. Breaking social conventions with a bright twinkle of humour in his eyes, he possesses an effortless charm and confidence that comes from personal freedom.''

In the first phase, the Lacoste Pour Homme fragrance will be available at all leading outlets across Mumbai, Delhi, Bangalore and Chennai in India, and will be backed with a highly visible print and in-store presence. The ad campaign for Lacoste Pour Homme is centred around the theme of 'Style on Skin.'

It perfectly captures elegant black and white images of Australian model Ian Lawless, sporting a 'bare look' with grace and fun. The campaign personifies photographer Herb Ritts' unique vision of 'Style on Skin,' of how a man's attitude to life can communicate his sense of style and confidence as much as his clothes.

Established by tennis superstar René Lacoste in 1933, the distinctive crocodile logo fast became one of the world's most famous fashion symbols. Since Lacoste reinvented stiff, formal tennis-wear in the 30s with a light, pique cotton polo that became the Lacoste brand signature, the brand has remained a sportswear classic.

Now Lacoste is once again reinventing itself as the ultimate fashion and sportswear aesthetic. The new designer, Christophe Lemaire, has created the latest evolution in style for Lacoste. Lacoste's new modern, directional fashion will always be based on traditional Lacoste brand values of comfort, natural elegance and that all-important sporting attitude to life.


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Lacoste launches Pour Homme, an exclusive fragrance for men