Cinthol's new brand ambassador:Hrithik Roshan

Hrithik RoshanMumbai: The flagship brand of Godrej Consumer Products Ltd,  Cinthol, will get a new face this summer.

Bollywood star Hrithik Roshan is set to be the new ambassador of the brand, at a time when the brand is being re-launched with a new range of soap, talc and deo with specially-created packs.

Speaking at a press conference, Tanya Dubash, executive director and president for marketing at Godrej Industries said, ''The new Cinthol range is a result of research with consumers and stands for confidence of achievers who constantly strive to realise their aspirations without stopping. ''

Cinthol is a Rs200-crore brand, which the company says commands  a market share between 2 to 3 per cent each for its soaps, talcs and deos.

Godrej Consumer Products is also putting in place a 360-degree marketing plan that will create visibility for its re-launched Cinthol range. Direct marketing and trade-related promotions would form part of this plan, besides brand extensions for Cinthol into new categories such as body and face wash.