Brylcreem and MTV present 'Dhoni's Style 11'
16 September 2008
Brylcreem and MTV are on a nationwide hunt for 11 men to replicate Dhoni's style statement. Called 'Dhoni's Style 11', Brylcrem and MTV have started auditioning contestants in Kolkata, Hyderabad, Delhi and Bengaluru.
The auditions will be held in Pune on 20 September, in Mumbai on 27 September and in Chennai on 4 October.
The auditions will be conducted by MTV VJs and there will be three days of on ground activation prior to the auditions with the Brylcreem style brigade going round styling contestants' hair and preparing them for the auditions.
Once selected, the Dhoni Style 11 team will spend a day with Dhoni, and if they manage to impress Dhoni, they will get a chance to feature along with Dhoni in the next Brylcreem TV commercial!
Tarun Arora, VP marketing, Godrej Sara Lee, said, ''With Dhoni as its brand champion, Brylcreem brings once-in-a-lifetime opportunity for India's 11 most stylish people to meet the super star himself and be a member of Dhoni's style team.''
On the association, Aditya Swamy, senior vice president, sales and marketing, ''Dhoni is the most idolised Indian cricketer and is popular amongst the youth for his suave style and attitude. Be it his long locks or his short crop, his style on field or off it…he inspires the current generation and keeping this in mind we conceptualised the 'Brylcreem and MTV Dhoni's Style 11' a once in a lifetime chance for 11 lucky winners to meet their style guru,''