labels: advertising/branding, ford india
The 1,00,000th Ford Ikon rolls out news
Our Corporate Bureau
05 April 2005
Chennai: In milestone of sorts the 100,000th Ikon has rolled out from Ford India''s plant at Maraimalai Nagar, yesterday.

To celebrate the occasion the company has launched "Josh100" limited edition celebration series.

According to a company press release, the Josh100 celebratory cars will offer a host of features including premium audio system, leather-vinyl seat covers, fog lamps, remote entry and anti-theft alarm system. The Josh 100 will be available across the full Ford Ikon line-up for a limited period at dealerships across the country.

The 1.3cc Flair Josh10, priced at Rs 5.18 lakh ex-showroom Chennai, will have remote entry and anti-theft alarm and front fog lamps.The 1.6cc petrol variant, 6 Exi, priced at Rs5.55 lakh and the 1.6 ZXi at Rs5.99 lakh, will come with tubeless tyres with alloy wheels, driver seat height adjustment and celebration offer worth Rs32,500.

The company launched the Ford Ikon, which it describes as the "Josh" machine, in October 1999.


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The 1,00,000th Ford Ikon rolls out