More reports on: Social media, LinkedIn

Facebook takes on LinkedIn, with vacany posts on Pages

16 February 2017

Taking on LinkedIn, Facebook is launching a new tool for companies to recruit people using its Pages product. The service, which will roll out over the next few weeks, will allow Page administrators to post jobs on Facebook itself and receive applications through Facebook Messgenger. 

According to commentators, the move would be seen as the social network taking on LinkedIn, where job opportunities had long been its domain, but the target audience will be very different.

People who are interested in working for a company would be able to do so from the company's page on Facebook. Page administrators would create a job post using the Page composer including all relevant details like the position, salary, full time or part time and so on.

According to commentators, small and medium-sized firms might find the service especially suited to their needs, and postings therefore would likely be around positions that may not involve working out of an office.

Job seekers who want to apply for an open position can do so by clicking the "Apply Now" button. Facebook autos-filling would fill some of the public information such as name and location from their Facebook profile. The information can be edited before submission. On submission, the application creates a conversation between the business and the job candidate on Facebook Messenger.

The social network would also introduce a "Jobs" tab for job seekers.

 ''Today we're taking the work out of hiring by enabling job applications direction on Facebook. It's early days but we're excited to see how people use this simple tool to get the job they want and for businesses to get the help they need,'' said Andrew Bosworth, the company's vice president of business and platform, in a statement provided to VentureBeat.

The new features are aimed at small and mid-sized businesses that typically struggle to find the right people to hire, particularly part-time and hourly workers, targeting a weak spot for LinkedIn, Facebook's vice president of ads and business platform Andrew Bosworth told USA Today.

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