Advertising agency EURO RSCG Worldwide, with its lead
agency EURO RSCG C&O, has been retained by management
technology and outsourcing consultancy, Capgemini for
a re-branding campaign.
formerly known as Capgemini Ernst & Young, has launched
a new 60-million euro branding campaign beginning April
15, 2004, for which it had invited agency presentations
campaign reveals both a new positioning and a new identity
for the firm and will continue to run until the end of
to Capgemini, the world of consultancy has undergone a
fundamental change and clients have much greater expectations.
Hence it has decided to cater to altered expectations.
The campaign has been devised to communicate to customers
the inherent changes taking place within the firm, moving
towards an increasingly collaborative approach.