Blue Dart named ''Superbrand''
19 August 2003
Chennai: Blue Dart, the popular brand in the courier segment, has been chosen as the 'Superbrand' by Superbrands India, part of Superbrands Organisation, UK.
Present in 18 countries, Superbrands is committed to recognising enduring brands and encouraging brand development.
Blue Dart brand was chosen from over 700 brands across
98 categories by a jury comprising eminent professionals
from advertising and marketing. The selection was based
on parameters such as mind dominance, and trust and emotional
bonding that create strong customer loyalty.
Says Blue Dart managing director Clyde Cooper: "We are happy that Superbrands has recognised Blue Dart's single-minded focus towards its customers."