Blue Dart named ''Superbrand''

Chennai: Blue Dart, the popular brand in the courier segment, has been chosen as the 'Superbrand' by Superbrands India, part of Superbrands Organisation, UK.

Present in 18 countries, Superbrands is committed to recognising enduring brands and encouraging brand development.

The Blue Dart brand was chosen from over 700 brands across 98 categories by a jury comprising eminent professionals from advertising and marketing. The selection was based on parameters such as mind dominance, and trust and emotional bonding that create strong customer loyalty.

Says Blue Dart managing director Clyde Cooper: "We are happy that Superbrands has recognised Blue Dart's single-minded focus towards its customers."