Bajaj Electricals launches premium Platina appliance range
12 March 2009
Bajaj Electricals is launching the Olatina range of household appliances. The range is aimed at redefining fine living and includes premium products like water heaters to match the decor of the bathroom to personalised setting features for precision temperature, the first digital OTG, the first pop-up toaster with LED that allows for precise browning of breads, to steam irons with detachable water tanks, among others .
''Bajaj Platina range of appliances marks our foray into the top-end market segment of household appliances," says R. Ramakrishnan, executive director, Bajaj Electricals.
Ramakrishnan said, "We are confident that Bajaj Platina Appliances will be aspirational, futuristic and will enjoy strong consumer confidence and loyalty''.
Drawing parallels with the launch of Morphy Richards in India that Bajaj Electricals says it was instrumental in bringing to India, P S Tandon, executive president and head of appliances business, Bajaj Electricals, said ''Bajaj Platina has been developed to take an Indian brand to the international market. The range is exclusive and innovative, and is sure to be favoured by the discerning consumer.''
The launch will kick start with the introduction of water heaters, food processors, JMGs, OTGs, toasters and irons and will then expand to other products like room heaters, microwaves etc, - appliances which are considered integral to the changing needs of modern Indian kitchens.
The changing and evolving consumer is seeking enhanced features and performance from lifestyle products and this range is sure to satisfy even the most discerning and demanding customer.