BCCL acquires stake in Manhattan Communications
06 September 2008
Mumbai: Media conglomerate Bennett, Coleman & Co Ltd. (BCCL), which also publishes the Times of India, has acquired a stake in Manhattan Communications through Times Private Treaties.
As a firm, Manhattan Communications specialises in complete marketing solutions including advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.
Manhattan Communication has a client base that includes some of India's top brands. According to a statement by the company, it provides innovative strategies and solutions to meet client's marketing objectives, ranging from branding to aggressive acquisitions facilitated via traditional methods, guerrilla marketing or innovation.
The company is an integrated affiliate of MediaMorphosis Inc., a full service marketing agency located in the United States that specialises in targeting ethnic markets, specifically the growing South Asian Diaspora in North America, UK, and Europe.
Adris Chakraborty, chairman expressed excitement at partnering with BCCL, saying that he felt that the partnership offers a significant resource to Manhattan Communications that can be leveraged to push the envelope for its clients and partners to help them compete in the now global market.
''Clients look to us to bring them to leadership positions in their respective category, we feel with BCCL we can better deliver on this goal'', said Chakraborty.
Manhattan Communications full service affiliates include leading ethnic marketing agencies Here&Now365 communications in the UK and MediaMorphosis Inc in the North America.