Mumbai: Aiwa India has launched 22 new products in the personal audio category and is looking at expanding its presence to 30 cities in India by the end of 2004.
The new personal audio range comprises portable CD players, headphone stereos and portable audio players and according to the company will be available to customers, who 'groove on the move'.
Prasun Banerjee, divisional head, Aiwa said, "Even as we continue our focus on existing consumer reassurance, our aim is to build a strong presence for Aiwa across the country by creating a synergy with Sony to make it into one of the leading brands in India. The introduction of the new Aiwa personal audios is a step forward to reinforce its product range and offer a composite range of products for our customers," he added.
Aiwa also plans to strengthen its product range in India with home theatres, micros and MP3 players and expand its presence to 125 cities by 2005. This is in consonance with Aiwa's approach to focus on creating awareness and rebuilding trust in the brand through product innovation, customer service and channel consolidation..
According to the company the new products in Aiwa's personal audio range 2004 come with a range of innovative new features and are affordably priced. Especially noteworthy is the XP-ZV616 portable CD player, featuring Aiwa's unique Atrac3plus high compression format. The SonicStage 2.0 software provided with the portable CD player enables listeners to burn more music onto their CDs without compromising on sound quality. This technology definitely replaces MP3s as the best way to make an entire collection of music portable.