More reports on: Brand Dossier, Marketing, Advertising / branding
Roadies Challenge by Idea Cellular back! news
29 January 2010

The Roadies Challenge presented by Idea Mobile is back for another season.

The Challenge is in association with the Music giant MTV. Roadies fans can take part in online auditions through the contest and be a part of MTV Roadies. There are also cash prizes to be won.

The website has been designed by Tribal DDB.

All interested contestants need to login to the website www.ideastrikeback.com and face the online challene with popular MTV host Cyrus Broacha.

They will have to dial an Idea number to answer further questions by Broacha. The next phase entails completion of seven mobile tasks by downloading the "Idea Roadie Mobile Pack".

The winner will be awarded a chance to participate in Roadies and a Rs100,000 prize money.

The Challenge is open to all mobile subscribers but only till the first level. From the next level onwards they need to have an Idea Cellular number.

The contest is open for partcipation till 15 February.





 search domain-b
  go
 
Roadies Challenge by Idea Cellular back!