Media monitoring firm Time Monitoring Pvt Ltd has launched a web-based application for monitoring television and out of home media.
The company says it will provide a first of its kind television monitoring that wopuld enable it to provide television commercial monitoring reports to its subscribers within 24 hours of telecast.
T J Ragava, CEO, Time Monitoring said the company aims to monitor TV content for PR agencies and other industry-related clippings digitally (right from recording the news and business channels and editing the clippings) and to provide the information on a real time basis with categorised tags along with the clips analysed based on their category, industry, brand or subject-wise.
In case of OOH, Time has already begun with the four mega metros with monthly audit and with the objective of covering 100 cities, of which there will be at least 30 cities with weekly audits, covering all the media types. The entire process of reporting has been made online through a user-friendly web-based application, which will analyse the database industry-wise/ category-wise/ brand-wise and sub-brand wise for different zones, states, cities and media, with the digital image of each site.
Subscribers to the service can analyse the categorised tag along with the clips and will also be informed regularly through email alerts about the happenings in TV channels for the industry/ category/ product or subject that they are interested in.
Time Monitoring is currently a team of 72 members in 39 cities and says it will reach 80 members across 45 cities soon, and 100 members in 60 cities by the end of 2010.
Ragava said Time Monitoring plans to start initiatives to monitor the internet media, as well.