Philips Television puts cricket on centre stage for new outdoor campaign

Aiming to strike a chord with cricket fans in the country, Philips Television has launched an outdoor campaign centring on the game of cricket to communicate the four year warranty available with its range of televisions. 

As part of the campaign, the company has released outdoor hoardings showing a pop-up of four stumps instead of the regular three, symbolising the four year warranty on Philips LED, LCD and Ultra Slim TVs.

Philips also flagged off an on-ground promotion, Warranty Machine. The activity has a promoter dressed as an umpire interacting with users from behind the Philips TV to create a 3D illusion, encouraging them to signal a four in their unique style. 

The on-ground activity has been launched at electronic outlets like Sony Mony- Mumbai, Croma- Juhu, Malad, Bridge Road- Bangalore and the Hyderabad Airport. 

Besides, Philips has also created approximately 200 cricket pitches using floor stickers carrying the details of the warranty at major dealer outlets across country.  

''We acknowledge the Indian passion for the game and to add to the festivities we have enhanced our offering by value additions,'' said Neeraj Sethi, chief operating officer - Philips Televisions in India, PE Electronics Ltd. 

Philips is offering a four year warranty as a part of a promotional offer that will be valid on all Philips televisions purchased between 1 February and 15 April, 2011.