Marlboro launches new cigarette for the UK market
01 Sep 2009
Philip Morris has created its first new cigarette brand specially for the UK market. This brand will compete with Benson & Hedges Silver.
This brand has been developed over two years and goes on sale from today at a recommended retail price of £5.39 for a 20-pack and £2.75 for a pack of 10.
The 10mg tar cigarette will be priced 8 per cent lower than its red, gold, silver and menthol variants.
Unlike its other variants, Bright Leaf is made from Virginia blend tobacco which is the preferred taste of 91 per cent of UK smokers, according to Philip Morris. The tagline inside the box reads: "Style meets flavour. Marlboro Bright Leaf. Designed to be different."
The Bright Leaf pack, which has a tactile finish, opens at the side in the style of a Zippo lighter with a click.
Philip Morris marketing manager Zoe Smith said, "Marlboro Bright Leaf is for a different type of adult smoker than the traditional Malboro smoker, especially those who may not like the taste of a regular Marlboro"
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