Now Boomer Gumlairs
17 Feb 2009
Chocolate and bubble gum together? the world's largest manufacturer and marketer of chewing gum, Wrigley, today launched Boomer Gumlairs a new category within bubblegums. Boomer Gumlairs has the taste of a chocolate Eclair with the chewing qulity of a bubblegum. So it's like having an éclair which you can blow bubbles with.
The launch is being supported by an extensive 360-degree marketing programme. With the launch of Boomer Gumlairs, Wrigley is revolutionising the bubblegum category and believes that this will lead to high growth for the overall gum market in India.
Wrigley's Boomer is an undisputed leader in the gums category since 1995.
With its different sub-brands and formats like Jelly, Duet, Krunch and Splash, it has always ruled the bubblegum segment. The Wrigley's Innovation Centre, based in Bangalore, which acts as a hub for research and development, has developed this first of its kind product.
Boomer is an undisputed leader in the gum category since 1995. Boomer has ruled the bubblegum segment with more than 50-per cent market share and the popular Boomer man added to its visibility.
