New section by Mid Day on marketing

Mid Day has introduced a brand new section, Brief to Brand that will appear every Friday starting tomorrow.

The section will include a peppy round-up of marketing and advertising industry news, and will report on the people behind the brands and the process they follow.

Every issue will profile a personality, a Young Urban Mobile Professional Indian (YUMPI) who talks about the brands he has created, built or helped grow as well as memorable campaigns and brands that influenced him.

The issue will also include a brand story featuring a topical campaign or brand that has been launched or revamped that week.

A segment titled news briefs, will offer short reports on agency activities, awards, account movements and so on, while Job Hop will provide updates on job opportunities.