Online ad spend to overtake TV advertising in Australia
27 Nov 2012
The amount on online advertising is projected to overtake that spent on either newspapers or free-to-air television for the first time in 2013.
According to new data from the Interactive Advertising Bureau of Australia, online ad spend had generated double-digit growth through every quarter of 2012, even while the general advertising market had been seen to slacken.
The Online Advertising Expenditure Report (OAER) tracks ad spends across online, mobile, and video, dividing the online advertising into three categories: general display, search and directories, and classifieds.
The data showed that, over the three months to September, the online sector expenditure registered a growth of 10 per cent, year on year, totaling $813.2 million.
A recent report from the Commercial Economic Advisory Service Australia (CEASA), showed the amount of money spent on online advertising was on track to overtake advertising on both newspapers and free-to-air TV in 2013.
According to the CEASA report, the first six months of this year, saw $1.63 billion spent on online advertising, as against the $1.5 billion spent on newspaper advertising with around $1.65 billion spent advertising on free to air television over that same period.
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