Eveready Industries ropes in Akshay Kumar as brand ambassador

Eveready Industries India has signed up Bollywood actor Akshay Kumar as its brand ambassador.

The dry cell battery maker had launched its first major campaign with the slogan ''Give me Red'' for its Red series of batteries in the mid-nineties.

Speaking about the association, Deepak Khaitan, vice chairman, Eveready, said, ''It is a very natural association between him and the brand and we are sure that this relationship will be mutually rewarding one.''

Eveready sells about 1.2 billion units annually. It is also markets torches, selling more than 2 million pieces per annum. Apart from batteries and torches, the company offers FMCG products like rechargeable batteries, CFL and GLS lamps and packet tea.