Carat Media to handle media buying for Sonear
06 Apr 2011
Carat Media has won the media planning and buying duties for plywood and laminates brand Sonear.
Sonear, earlier known as Donear, is the flagship brand of Sonear Industries, which is a part of the Jitendra Kejriwal Group.
Confirming the development, Jitendra Kejriwal, CMD, Sonear Industries, said the brand is keen to announce the name change and reassert itself in the marketplace.
Sonear is also planning to hike its annual ad spend by 50 per cent this year to over Rs15 crore.
''We do look forward to partnering them in building the Sonear brand in India through our integrated communication planning process.
We would be providing solutions for Sonear across all media forms through all our Aegis Media partner agencies, Isobar, Posterscope, Carat Fresh and iProspect,'' said Vidhu Sagar, senior vice-president, Carat Media.
