Godfrey Phillips India appoints Ignitee Digital Solutions

Mumbai-based cigarette maker Godfrey Philips India has appointed Ignitee Digital Solutions as its digital media agency, wherein Ignitee will handle Godfrey's CSR initiative, Be Brave, on social media platforms.

Apart from the social media campaign, Ignitee will also work on Godfrey Philips India's website and handle the search engine optimisation for the company.

''The bravery awards have a glorious tradition and we are glad that Ignitee has been chosen to take this property onto social media,'' said Atul Hegde, CEO, Ignitee Digital Solutions.

Incorporated in 1936, Godfrey Phillips is one of the largest players in Indian cigarette industry. Its brands include Four Square, Red and White, Jaisalmer, Cavanders, Tipper and Stellar. The company also manufactures and sells Marlboro brand in the Indian market.

Ignitee had recently won the digital duties for cosmetics company Oriflame and Warner Bros. India.