Isobar expands India operations

10 Jan 2011

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The UK-based Aegis Media Group's digital marketing agency, Isobar, has expanded its India footprint to Bangalore.

Ashish Singh, group head, Mumbai will kickstart operations at the Bangalore office, which will serve as a hub for the southern region, said Shamsuddin Jasani, country head, Isobar India.

''Coming on the back of the successful launch of iProspect, this expansion from Isobar will help Aegis Media move towards digital leadership in India,'' said Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media.

The agency also has bagged the digital duties of the VMware, a virtualisation and cloud infrastructure provider.

Since inception two years ago, Isobar has bagged over 35 brands including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti among others.

Aegis Media, the marketing communications division of Aegis Group plc, has five media companies under the group, Carat, Isobar, Vizeum, Posterscope and iProspect.

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