Digital ad agency Ignitee wins media duties for Whirpool's CSR initiative
12 Oct 2010
Ignitee Digital Solutions has bagged the social media campaign and website design duties for the corporate social responsibility initiative between Whirlpool and voluntary organisation Goonj.
The initiative titled Ek Jodi Kapda (one set of clothes) addresses the basic human need for clothing.
Bollywood actress and social activist Shabana Aazmi has been roped in as the brand ambassador for the campaign, and has lent her support to the campaign by donating clothes to the campaign.
Ignitee Digital Solutions has already started work on the initiative, using social media platforms like Facebook, Youtube, Twitter to spread awareness about the campaign.
Founded in 2000, Ignitee provides 360-degree solutions for its clients including media planning and buying, search marketing, and creative and technology solutions.
Whirlpool Corporation is a leading manufacturer and marketer of major home appliances. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brands worldwide.
