ASK Group appoints Mediaedge:cia as media partner

The ASK group, the wealth management player, today announced the appointment of MEC (formerly Mediaedge:cia) as its media partner for all the businesses under the group.

On roping in MEC, Salil Vaidya, head, marketing, ASK Group, said,''We needed a partner who can also offer unconventional and media neutral customer engagement solutions.''

The ASK group offers a range of wealth management solutions including wealth advisory, portfolio management, real estate advisory and investment advisory services.

ASK Investment Holdings is the holding company of the group, which operates three subsidiaries, ASK Investment Managers, ASK Wealth Advisors and ASK Property Investment Advisors.

''It's a real pleasure to have a prestigious brand like ASK on our client roster'', said Manjiri Kamat, managing partner and general manager, MEC Mumbai and Bengaluru.''The company has aggressive growth plans for the future and we look forward to adding value through our  active engagement approach.''

MEC's clients include LG Electronics, Colgate, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, Pidilite among others.

MEC is a founding partner of GroupM, the media investment management group of global communications services company WPP.