Bangalore idea shop Happy bags creatives for outdoor brand Timberland
07 Oct 2010
Bangalore-based idea shop, Happy Creative Services has won the creative duties for Timberland's India operations.
Timberland is an American outdoor brand, which manufactures and retails outdoor wear including footwear, apparels and accessories. It has enetered India in partnership with Reliance Brands Ltd.
Happy kick-started its operations for the brand with Timberland's CSR initiative, "Timberland Unsung Heroes: Not Starring John Abraham", which was launched with an event in the outdoor brand's first India store in New Delhi.
The initiative featured Bollywood actor John Abraham and film maker Mike Pandey, who felicitated five people from the country for their work on eco-conservation, a cause that is upheld by Timberland globally.
The agency will focus on below the line communication for the brand as of now.
Happy had bagged the creative mandate for mobile handset player, iCube recently. Started in 2007 by Kartik Iyer and Praveen Das, the agency's clients include Deisel, Lee, Wipro amongst others.
