Union Bank of India awards media duties to Lintas Media Group

Following a multi-agency pitch, Lintas Media Group has won the media duties of Union Bank of India.

Mudra Max, TME, Media Direction and incumbent agency Motivator were the other agencies in fray for the account pegged around Rs80-90 crore.
The bank was on the lookout for an media partner with an understanding of consumers and the industry.

Besides company credentials, agencies were evaluated on their media planning skills combined with buying capabilities, innovations in media and capabilities in non-conventional media.

Lintas will employ a 360-degree campaign involving television, print, out-of-home, radio and digital for the bank.