Publicis India, Capital Advertising merge to form Publicis Capital
20 Sep 2010
Publicis Group consolidated its operations in India with the merger of its entities Publicis India and Capital Advertising to form Publicis Capital.
The new entities will bring together personnel and clients from both the agencies.
Sunil Sachdeva and Prasad Subramaniam, founders of Capital Advertising, will take joint chairmanship of Publicis Capital while Hemant Misra, CEO of Publicis India will take over as CEO of Publicis Capital.
National creative director, Publicis India, Emmanuel Upputuru will be the creative head of the entity.
Publicis Capital will operate with a team of 150 people and offices in Delhi and Mumbai. The agency will be headquartered in Delhi.
The consolidated client list includes Apollo Tyres, Carrefour, Fidelity Asset Management, Hewlett Packard, IFFCO Tokio, L'Oreal, Maruti Suzuki, Nestle, Sanofi-Aventis and Voltas.
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