TBWA Mumbai wins the creative mandate for BagZone
14 Sep 2010
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Bagzone, a luggage retail chain from the promoters of Planet Retail in India, has appointed TBWA Mumbai as its creative partner.
TBWA won the account pegged around Rs12 crore on the back of a multi-agency pitch. The agency will handle the creatives for BagZone, the retail brand, and LaVie, a new brand of women's handbags.
TBWA has been on a winning spree, bagging the accounts of Loop Mobile, Hygrevar and travel portal, Yatra.com recently.
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