Online video ad company Jivox reports 400 per cent growth in Q2, 2010
24 August 2010
California-headquartered interactive online video advertising company, Jivox has announced a revenue growth of 400 per cent in Q2 of 2010 over the same quarter of 2009.
The growth in revenues was due to the spurt in the number of advertisers and agencies opting for online video ads.
''Advertisers are embracing interactive online video ads because they are a more engaging and effective medium than banner ads or plain video ads,'' said Naren Nachiappan, managing director India at Jivox.
Jivox added new advertisers in addition to retaining existing clients in first half of 2010. It also expanded its ad network on national, regional and international sites to offer distribution to over 150 premium sites.
Jivox currently delivers campaigns for large brand advertisers including Star TV, Samsung, IBM, Nike, Siemens, Kingfisher, Spice Jet, HUL, General Motors and Microsoft amongst others.
It had entered into an exclusive tie-up with HT Media to post video ads on its online properties including HindustanTimes.com, LiveMint.com and DesiMartini.com in July. (See: Jivox to handle video ad inventory for HT Media news)
The company had also introduced enhanced video ad player customisation options to provide advertisers full flexibility to deliver messages to end users while preserving brand identity while leveraging the power of social media.