Percept OOH wins outdoor campaign for R P Techvision
23 Aug 2010
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West Bengal-based R P Techvision has roped in Percept OOH, part of Percept Limited, to handle the outdoor campaign for its computer brand, Chirag.
The campaign, rolled out recently, was built on the brief to locate landmark sites within Kolkata within specified budgets.
Commenting on the campaign, Sanjay Pareek, president, Percept Out-of-Home, said that they had fulfilled the client's needs by placing the product cutouts at landmark sites and on pedestals to strengthen brand recall for the Chirag brand.
Percept OOH had handled the brand Chirag earlier in 2009. Percept was responsible for promoting the desktop and laptop brands in West, North and South India through outdoor and retail campaigns then.
