Maxus appointed L’Oreal's media agency on record
20 Jul 2010
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Following a multi-agency pitch, Cosmetic and beauty giant L'Oreal has appointed Maxus as its media agency on record.
The agencies in the fray for the account pegged at Rs130-150 crore were Lodestar, Madison and ZenitOptomedia besides Maxus.
Maxus will look after the print, TV and radio spends of the Indian subsidiary of L'Oreal, L'Oreal India.
Lodestar was the incumbent agency for L'Oreal India, which will continue to handle digital arena for the brand.
Maxus is a media investment management company, part of WPP group.
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