Vizeum gets Dalmia Cement's media account
01 Jul 2010
1
Dalmia Cement has roped in Vizeum as its agency on record. The Chennai wing of the media agency will handle the 360-degree campaign, including print, TV and OOH for the cement house.
The multi-spectrum cement player has allocated Rs10 crore for its advertising needs.
JWT handles the creatives for Dalmia Cement.
Dalmia cement is a major cement player in South India with plants in Tamil Nadu and Andhra Pradesh. Its product portfolio includes speciality cements used for strengthening airstrips, concretising railway sleepers, cementing oil wells and consumer products `Vajram' and `Superoof.'
Vizeum is part of the UK-based Aegis Group plc.
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