Ogilvy wins Silver Lion at Cannes advertising festival
28 Jun 2010
India added a silver to its awards kitty at the ongoing Cannes advertising festival, taking its total tally to 17.
Ogilvy bagged the Silver Lion for Breakthrough Trust's domestic violence awareness campaign, in the film category. The campaign urges people to ring the bell on encountering a case of domestic violence.
W+K, Portland won the Grand Prix for `The Old Spice' film.
The film category saw a total of 100 awards being distributed, comprising 14 Gold Lions, 24 Silver Lions and 61 Bronze Lions.
India's haul of 17 awards at Cannes this year was much lower than in the previous years when it won 25 metals in 2009 and 23 Lions in 2008.