Law & Kenneth to handle creatives for Kelvinator, Sansui
16 Feb 2010
Law & Kenneth has won the creative responsibilities for Kelvinator and Sansui after winning a muti-agency pitch.
The combined value of the two accounts would add approximately Rs40 crore into its kitty.
The creative firm will revamp the brand image for both Kelvinator and Sansui through various media including OOH, TV, print and internet.
Kelvinator, once perhaps, the most preferred refrigerator brand is now going in for a brand revamp. Today, it is present in the air conditioner, microwave oven and washing machine segments.
Varinder Shah Kant, SVP, Law and Kenneth, says Kelvinator is a popular refrigerator brand which is coming back with a bang.
Japanese consumer elctronic products maker Sansui deals in entertainment products like LCDs, ultra-slim TVs, Flat TVs, conventional TVs, DVD players and home theatre systems.
Law & Kenneth has ICICI Bank, Sony and Bharti AXA amongst its clients.
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