UTV New Media to revamp online properties
30 Nov 2009
UTV New Media Ventures has roped in Microsoft Media Network to monetise some of its sites in an ad syndication deal.
Microsoft Media Network is the display advertising network of Microsoft Advertising.
UTV New Media is gearing up to revamp some of its online properties such as Techtree.com, CXOtoday.com and Channeltimes.com.
Techtree.com is a consumer oriented portal which provides news and information on gadgets such as mobile phones, laptops and consumer electronic products.
CXOtoday.com is a niche website which offers technology related news to chief technology officers of IT companies.
Channeltimes.com is targeted at technology vendors and offers information on products, services and business trends for the benefit of channel vendors.
Around 75-85 per cent of the ad inventory on portals such as Techtree.com, CXOtoday.com and Channeltimes.com will be represented and sold by Microsoft Media Network in the market.
The rest will be sold by the UTV ad sales team.
