Maxus India, BBDO to handle Akzonobel (ICI paints)
26 Nov 2009
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Maxus India has bagged the media AOR while BBDO India has bagged the creative mandate of Akzo Nobel India, formerly ICI Paints.
This win for Maxus comes on the back of recent wins like Colors, Rediff.com and Red Bull.
In a statement, Hemant Somani, GM - marketing, ICI Paints, said, ''Maxus's understanding of the brand priorities, coupled with their strong capabilities, translated into a new Media approach for us that is powerful and compelling.''
The agency enjoys working with a roster of strong Indian and international clients including Vodafone, Nokia, Tata Sky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat, Seagrams among others.
The pitch process also saw participation from the incumbent agency Mudra and Mediacom.
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