Ambika Sharma, Jagran Solutions, to judge MAA Globes Awards
17 Jun 2009
The national head of Jagran Solutions, Ambika Sharma has been invited to join the international panel of judges for the 2009 edition of MAA Globes Awards. The awards recognise the best of Promotion Marketing Award programmes, organised by MAAW (Marketing Agencies Association Worldwide).
This is the second time that Sharma will be serving as a judge at the international awards. In addition, she also judged the Asian leg of the awards last year. Incidentally, Sharma was also recently appointed the zonal director for India for the PMAAs (Promotional Marketing Awards of Asia) -- MAA Globes' Asia leg.
Apart from PMAA Dragons from Asia, the other programmes from around the world include AMPRO from Argentina, APMA from Australia and New Zealand, CAMPRO from Brazil, CAPMA from Canada, the Globes from Israel, Promotion Planning Awards from Japan, the Silver Mercury's from Russia, the Xaver Awards from Switzerland, the ISP Awards from the UK and the PMA Reggies Awards from the USA.
All the winners of these respective programmes compete with each other in 16 categories to win at the MAA Globes. The online judging for the awards will begin in mid-July and it is only after that the winners of the PMAA awards will be announced. The judging process takes around 20-30 days and the results are announced in an awards ceremony, which will be held in August.
Apart from the entries being judged against four parameters -- campaign strategy, the concept, execution and the results, the judges also have to look at the different market and communication scenarios prevailing in the region where the entry comes from. Sharma informs that each judge gets 20-25 campaigns to judge, while ensuring that none of the campaigns belong to the judge's homeland. Moreover, all the entries have to pass three different judges.
